The Story of the Brand Aveda
nbsp;nbsp;nbsp; Aveda is one of the ten ldquo;Green Brandsrdquo; which hold the best reputation in the beauty industry. Thirty years ago, Aveda made fortunes by producing the hairdressing products. It was the first to advocate adopting the composition from plants. Moreover, it set up many hairdressing and beauty colleges to cultivate a group of professional people of this industry. Meanwhile, it also carried the conception of environmental protection and organic maintenance forward.
nbsp;nbsp;nbsp; Aveda was created by Horst M. Rechelbacher who was an activist of environmental protection in American in 1978. Horst M. Rechelbacher was born in a family of herbs in Austria. Due to his love of the nature, he created the Aveda according to the traditional life medical and the benefit of plants. Unlike other body care products, at first, Aveda only produces pure plant series, strictly excluding the chemical substances. Aveda Company advocates that what we use should be the same healthy as what we eat. Slowly, the promoting means became different and more practical, because we all know that there is no exist of pure plant products and not all the plants can be used on human body healthily. However the promoting skills change, Aveda still persists in producing the high-quality products. The packages of Aveda products are not only simple and plain, but also clear and briefly elegant, which made them easy to recycle.
nbsp;nbsp;nbsp; Till now, there are many star products of Aveda, including Shampure Shampoo and Tourmaline Charged Radiance Fluid. The Shampure Shampoo contains twenty-five herbal ingredients, the main composition of which is lavender and orange sweet. It smells clear and moistens the hair efficiently. The Tourmaline Charged Radiance Fluid contains concentrate essence. Its character is emulsion, which can moisten the skin and eliminate the oil. In addition, the products also contain antioxidant ingredients including sages, green tea, lycopene and organic candelabra aloe. The smell of orange sweet and mint can make people comfortable and induce resuscitation. Thus all these products are popular in the markets.
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